Sectors
Social Research ¦ Market Research ¦ Behavioural Insight ¦ Evaluation ¦ SROI
Social Research ¦ Market Research ¦ Behavioural Insight ¦ Evaluation ¦ SROI
Tamsin joined M·E·L Research as a Research Manager, bringing over 10 years’ experience in social and market research. Tamsin has worked across a number of different sectors including education, children and families, technology, business and FMCG, using a wide-range of different quantitative and qualitative methodologies. She brings with her considerable experience in project management, questionnaire design, data analysis and report writing.
Tamsin’s passion for social research began during her degree in Early Childhood Studies, a multi-disciplinary programme encompassing psychology, education, sociology, politics and policy. She studied a range of topics, including early intervention, developmental psychology, inclusion and special educational needs, teaching and learning, and research methods. Tamsin worked for a number of years as a Teaching Assistant in a primary school, fuelling her love for working with children and improving their outcomes through early intervention and education.
Tamsin’s research career began with a social research internship, where she supported on the evaulations of the Triple P and Incredible Years parenting programmes run at Birmingham City Council. In a professional capacity, she has successfully managed extensive large-scale, mixed-method projects, including the survey element of the Ministry of Housing, Communities and Local Government’s Troubled Families Programme evaluation, and the collaboration with the National Children’s Bureau for University College London, exploring the meaning of ‘research’ to children and parents, which helped shape the processes and protocols for UCL’s Millennium Cohort Study.
In consumer research, she has considerable experience managing end-to-end, multi-market and market segmentation studies for clients such as PepsiCo, Mondelez, Diageo and Mars. These studies largely focused on concept, product and pack testing to support the launch of new lines and line extensions. Prior to M·E·L Research, Tamsin worked in technology research, where she managed research studies for B2B clients, focusing on critical topics such as sustainability, Corporate Social Responsibility (CSR), hybrid working, digital transformation, and the future of technology.
Tamsin particularly enjoys desiging quantitative and qualitative questionnaires that address clients’ questions and objectives and developing actionable insights from data. She specialises in conducting research with children and young people. Outside of work, Tamsin can usually be found running around after her own children, playing and coaching hockey, baking, or attempting to chill out on the yoga mat.
Qualifications and Professional Memberships:
Market Research Society – June 2012
University of Warwick – June 2010
Services
Our dedicated team is poised to offer unparalleled support across various research requirements, adhering strictly to the highest ethical standards, ensuring every project we undertake is trauma-informed and fully integrates Equality, Diversity, and Inclusion (EDI) principles, and utilising our own in-house team for the full range of fieldwork and analysis approaches.
Services
At M·E·L Research we believe that brand strength is built in different ways, but fundamentally being authentic to your brand identity throughout all contact points is essential.
Services
In order to maximise the impact of campaign investment M.E.L Research can test early creative ideas, through to final copies of creative. We can offer feedback on all types of creative including TV, posters, press, online, social media and radio. This can be done using various methodologies depending on the type of feedback needed, and the type of creative.
Services
We embed collaboration, co-design, and co-learning into our evaluation and learning practices. By using creative and participatory qualitative approaches, this ensures that these communities fully engage with the research, increasing agency and enabling their voices. Creative approaches can be really useful when you want to make your data collection approach more ‘human’ – making research more exciting and inspiring to be part of!
Services
We have extensive experience in helping organisations, especially within the housing, local and national government, health, regulatory, environmental and voluntary sectors understand their customers’ needs, measure satisfaction and identify priorities for improvement.
Services
Doorstep engagement provides a direct and effective way for councils, housing providers, utilities, charities and other public service organisations to reach people in their own communities. A well-designed doorstep engagement programme can do more than distribute information. It can help organisations understand why people are not using a service, address practical barriers, provide tailored support and encourage lasting behaviour change.
Services
Our involvement in providing a voice to employees through employee experience research is driven by the fact that workplace experiences have critical impacts upon an individual’s financial security, social mobility, physical health and mental wellbeing.
Services
Empowerment evaluation is a stakeholder involvement approach designed to provide groups with the tools and knowledge they need to monitor and evaluate their own performance and accomplish their goals. It focuses on fostering self-determination and sustainability, and recognises the power that comes with being about to communicate and evaluate evidence of change and outcomes.
Services
Evaluation is a key part of our business name and we apply rigorous, but practical evaluation techniques to help clients assess the impact and outcome of their project or programme; to determine what works and what doesn’t, why it works and how it can work more effectively.
Services
Helpline research and evaluation is a specialist service provided by M·E·L Research. Our clients in the field of Helpline evaluation research include: Mind, Samaritans, We Are Digital and Shelter.
Services
The M·E·L Research Panel members take part in a variety of qualitative research, including one-to-one interviews, focus groups, and online workshops. Each project explores real-world social issues that matter, covering topics such as health, education, local government, and equality, diversity and inclusion (EDI), plus much more.
Services
We specialise in large scale national polling to help policymakers and organisation leaders make informed decisions. Our accurate, reliable, and unbiased insights help to explore public attitudes on a range of social issues.
Services
Qualitative research is all about gathering rich, detailed understanding and insight, that is often difficult to do through surveys and questionnaires. It allows us to research more complex issues and understand why people think and behave in the way they do.
Services
We have over 35 years’ experience in running quantitative research studies for a range of public services clients; from residents consultations to health and well-being studies to Survey of Tenants And Residents (STAR) projects amongst others.
Services
We have considerable expertise in engaging with residents in order to provide local authorities with an understanding of local priorities, neighbourhood issues and the quality of local service delivery. We are passionate about giving residents a clear voice in shaping services and improving neighbourhoods.
Services
Ripple Effect Mapping (REM) focuses on discovering and understanding the impacts or effects of a programme, project or intervention using multiple stakeholders. REM adopts a strengths-based approach and looks at how certain actions or efforts play a role in causing the observed changes. The idea is to identify changes or effects and how an intervention caused them - this approach helps to visually map out the outcomes and impacts of a programme or initiative, particularly the indirect or "ripple" effects that may not be immediately apparent.
