Our philosophy is to work collaboratively and in partnership with our clients to deliver clear insights and solutions that are transformational. Fundamentally, it’s our passionate and dedicated people and their consultancy skills that make a difference.
We believe in empowering our people to make a positive difference, using their passion, curiosity and skills in listening, to better understand people and society.
Putting People First: We work as one team to make a difference to people’s lives. We care and show empathy. We treat everybody with respect, honesty and dignity.
Customer Focused: We always go the extra mile to ensure our insight makes a difference and can deliver positive outcomes.
Curious and Passionate: We are inquisitive thinkers, committed to giving a voice to audiences who need it even when this is challenging.
Professional integrity We always do the right thing and proudly uphold the standards of our profession.
Our approach to social value
We believe that all businesses have a duty to be socially responsible, to re-invest in society, be active contributors to the local community, and to minimise their environmental impacts. We push for social value – in why we work, how we work and who we work with. In practice this means:
Only work with clients who demonstrably try to support social value.
We specialise in complex questions and difficult topics, with audiences that are seen by many as too hard to engage, or too easy to ignore – and we challenge our clients to do the same.
We are a Real Living Wage Employer
We donate 5% of profit to charities, above and beyond our project-level social value commitments and charitable donations.
We push our team to deliver insight in the most ethical and engaging way possible.
We support members of our team in their own social endeavours and to live our values. All staff receive two days per annum of paid leave to support a cause of their choosing
We undertake pro-bono research, and deliver the Research with a Purpose omnibus twice a year.
We have in-house mental health first aiders, and the team can access a bespoke healthcare package for both physical and mental health support
To support our delivery of social value, a corporate social responsibility delivery team of 12 staff drawn from all levels of the organisation is in place. This ensures that delivery in this area is led by the passions and interests of our team members.
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Our quality is never an accident, it is always the result of intelligent effort.
Market research can be fraught with issues surrounding transparency, data security and the quality of analysis applied to research. That’s why we’re fully accredited to ISO 9001, 20252 and 27001 as well as cyber essentials plus certified.
New research conducted by M·E·L Research for the Molly Rose Foundation suggests that many young people continue to encounter harmful suicide, self-harm, depression and eating disorder content online, despite protections introduced under the Online Safety Act.
The research suggests that, despite significant regulatory changes, many children continue to encounter harmful content as part of their everyday online lives. A key question in the ongoing debate is the extent to which recommender feeds drive children’s exposure to harmful content.
The findings arrive at a time of intense debate about how best to protect children online…
We are pleased to see the publication of a new research report for the Legal Services Board (LSB) titled ‘AI in Legal Services’ exploring the opportunities and risks associated with AI in legal services. As artificial intelligence becomes increasingly embedded in everyday life, more consumers are turning to AI-powered tools for help with legal issues such as housing disputes, employment rights, debt and family matters. For many people who cannot afford traditional legal advice, these technologies offer a potentially transformative route to understanding their rights and accessing support.
We’re delighted to be working with Breast Cancer Now on a new policy research project exploring the future implementation of risk-stratified breast screening in the NHS. Breast Cancer Now is the UK’s leading breast cancer charity, combining world-class research, campaigning and support services to improve outcomes for people affected by breast cancer. Alongside funding…
I have found the recent debate about future UK banknotes more interesting than I expected to.
Not because I have particularly strong views on whether Winston Churchill should remain on a £5 note (I reckon he’s probably had his run), nor because I spend much time thinking about the artwork on banknotes. Like most people, I use cash far less than I once did. Yet the reaction to the Bank of England’s decision to move towards a nature theme has been fascinating.
The debate has quickly become one of those issues where people appear to…
Will you be at this year’s Charity Evaluation Working Group (ChEW) Festival of Impact and Evaluation? We’re delighted to share that our Senior Evaluation Manager, Emily Preston-Jones, will be joining clients from The Wildlife Trusts, and Hampshire and Isle of Wight Wildlife Trust to explore an important question facing the sector: how can meaningful community action for nature be effectively captured and…
We are proud to extend our commitment to the Armed Forces community beyond our Armed Forces Community market research and evaluation services by signing the Armed Forces Covenant Pledge, reinforcing our ongoing dedication to supporting serving personnel, veterans, reservists and military families. The Armed Forces Covenant is a national promise that those who serve or have served in the…
I recently had the opportunity to present at the Visitor Studies Group Conference 2026, themed Experimenting with Our Practice. The conference brought together professionals across museums, heritage and cultural organisations to explore how audience research and evaluation approaches are evolving in response to changing visitor expectations, organisational challenges and new ways of working.
The Football Business Awards are usually associated with the commercial side of the game. Sponsorships, marketing campaigns, stadium experiences and partnerships tend to dominate the headlines. But spending time at this year’s awards showed something slightly different. Increasingly, football is recognising organisations that understand supporters properly, invest in communities and use evidence to shape decisions.
Mental health affects every community, workplace, and family, and Mental Health Awareness Week provides an important opportunity to reflect on the ways we can all help support positive mental wellbeing.
This year’s theme, “Taking action to support good mental health,” highlights the importance of creating supportive environments, improving access to help, and ensuring people feel listened to and understood. At M·E·L Research, this is reflected both in how we support our team and in the research and evaluation work we deliver with organisations across the UK.
