Technology Market Research

Technology Market Research

At M·E·L Research, we deliver technology market research, social research and evaluation services that help technology organisations understand their users, customers, markets and wider operating environment.

Our experience spans a broad range of technologies and sectors, from environmental technology (such as recycling apps) and educational technology, through to cybersecurity, data management, digital transformation and enterprise architecture. We have also undertaken research exploring the social impact of technology, including the use of dating applications among LGBTQIA+ communities, as well as research supporting the development and implementation of complex technical solutions, including MACH architecture and other front- and back-end technology environments.

We work with organisations developing new technology products and services, testing concepts and minimum viable products, understanding customer needs and evaluating how technology is used in practice.

Our technology market research includes research with:

• Members of the public, including concept testing, idea development and MVP testing
• Consumer end users, including existing customers, prospective users and client-provided sample
• B2B and industry end users, including decision makers, purchasers and day-to-day users
• Sector peers and stakeholders, including regulators, journalists, competitors and industry experts

Technology Market Research Experience

Our technology market research experience spans a range of sectors and technologies, including:

Productivity and Creativity Software

Research supporting productivity, collaboration and creative software providers, including Adobe, Microsoft and Unit4.

Data Protection, Backup and Recovery

Research with organisations working in data protection, backup, recovery and business continuity markets, including Veeam, Veritas, Dell and Acronis.

Cybersecurity

Research that explores cybersecurity products, services and user needs, including work with Telos, ConnectWise and McAfee.

Digital Transformation

Research supporting digital transformation programmes, enterprise architecture, workplace digitisation, hybrid working and process automation, including MACH Alliance, Dell and VMware.

Data Management and Integration

Research with organisations helping businesses manage, integrate and utilise data more effectively, including SnapLogic.

Talk to Our Technology Market Research Team

We have undertaken projects focussed on the UK market as well as large scale international research covering a range of countries and territories. To speak to a member of our technology market research team please get in touch below.