Culture & Heritage Market Research

Culture & Heritage Market Research

Culture and heritage market research is a key part of our offer and we are able to support a wide range of projects with a range of audiences and objectives. This ranges from work with museums, galleries and heritage organisations to more experimental cultural pursuits such as large-scale festivals, digital or media-based experiences and activations and natural heritage assets for instance.

Our team have undertaken a wide range of culture and heritage market research projects including:

• Developing an evaluation and monitoring framework and associated toolkit to be rolled out across a National Portfolio Organisation museum in London, taking an innovative approach which encouraged colllection and use of data in a way that means it is both used within and useful for the organisation
• Undertaking large scale qualitative research for AIM/Art Fund to understand the emotional connections which bind communities and individuals to museums
• Delivering Economic Impact analysis, audience profiling and satisfaction research to Culture Liverpool across a range of events
• Understanding how schools and educational institutions engage with and perceive South Downs National Park Authority
• Working with WWT and the Mental Health Foundation to understand the impact of being in nature of audiences and their mental health
• Working across the Birmingham 2022 Cultural Festival to deliver more than 2500 completed interviews covering a range of different audience groups / project priorities including LGBTQ+ and international
• Evaluating the delivery of the Creative City Grants scheme as part of Birmingham 2022 Cultural Festival – including qualitative and quantitative research with audiences, producers, funders and organisers
• Brand tracking for UNBOXED: Creativity in the UK to understand reach and impact across a number of UK cities and covering more than 3500 interviews
• Large scale data collection for UNBOXED, including a truly mixed-methods quantitative approach, development of contingent valuation questions to help understand the intrinsic value of these free events and delivering accessible research through the use of BSL and welsh-language interviewers for instance

We have expertise in engaging with culture and heritage audiences – either existing or those under development – on a range of topics as well as other stakeholder groups including funders, curators/producers, internal colleagues, schools and businesses and the general public .

If you would like to speak to a member of the team about culture and heritage market research please do get in touch with us today!