Social Research ¦ Market Research ¦ Behavioural Insight ¦ Evaluation ¦ SROI
We understand that in order to make a difference to social issues we often need to dig deeper into people’s experiences, behaviours and decision making process. M·E·L Research employees a team of qualitative research specialists to enable individuals to speak openly and with confidence about the issues that matter to them. Across multiple subjects our qualitative research team explores:
We work to give people a voice through:
For true insight into what’s really going on inside people’s heads, there is no better method than using in-depth interviews to explore issues and attitudes on a one-to-one basis. These can be in person, online, or over the telephone – this can be particularly valuable where time and costs might be an issue.
Deliberative sessions (such as workshops, panels and juries) allow a more in-depth group discussion on a particular topic or local issue. They are often longer sessions and mean that more insightful tools can be used, such as trade-off exercises – useful for example for budget prioritisation work; jury style sessions with contributions from ‘expert witnesses’; and the use of technology – such as videos, presentations or real-time voting systems.
While we design, recruit and moderate more traditional focus groups, we are passionate about developing the most engaging and inclusive forms of qualitative work and have developed our own brand of particularly inclusive and accessible format, called ‘chattabouts’. Chattabout sessions are a more informal and interactive version of a focus group, often using projective and enabling techniques. They are engaging, participatory and fun for those taking part and are usually held in everyday community settings where people are already present, such as mothers and toddlers groups, faith and church groups, youth clubs, older people’s coffee mornings, etc.
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We have considerable expertise in engaging with residents in order to provide local authorities with an understanding of local priorities, neighbourhood issues and the quality of local service delivery. We are passionate about giving residents a clear voice in shaping services and improving neighbourhoods.
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In order to maximise the impact of campaign investment M.E.L Research can test early creative ideas, through to final copies of creative. We can offer feedback on all types of creative including TV, posters, press, online, social media and radio. This can be done using various methodologies depending on the type of feedback needed, and the type of creative.
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We specialise in large scale national polling to help policymakers and organisation leaders make informed decisions. Our accurate, reliable, and unbiased insights help to explore public attitudes on a range of social issues.
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At M·E·L Research we believe that brand strength is built in different ways, but fundamentally being authentic to your brand identity throughout all contact points is essential.
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Our dedicated team is poised to offer unparalleled support across various research requirements, adhering strictly to the highest ethical standards, ensuring every project we undertake is trauma-informed and fully integrates Equality, Diversity, and Inclusion (EDI) principles, and utilising our own in-house team for the full range of fieldwork and analysis approaches.
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The M·E·L Research Panel members take part in a variety of qualitative research, including one-to-one interviews, focus groups, and online workshops. Each project explores real-world social issues that matter, covering topics such as health, education, local government, and equality, diversity and inclusion (EDI), plus much more.
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We have over 35 years’ experience in running quantitative research studies for a range of public services clients; from residents consultations to health and well-being studies to Survey of Tenants And Residents (STAR) projects amongst others.
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Evaluation is a key part of our business name and we apply rigorous, but practical evaluation techniques to help clients assess the impact and outcome of their project or programme; to determine what works and what doesn’t, why it works and how it can work more effectively.
