Local Government Market Research

M·E·L Research was commissioned by Harrow Council to deliver a large scale resident survey to understand views on local services, priorities and overall satisfaction. The findings were intended to support strategic planning and performance monitoring, ensuring resident feedback was clearly aligned with the council’s wider mission and objectives. A key requirement was to generate robust, representative data at scale, while also enabling deeper insight into how perceptions vary across different communities and geographies. The council also required benchmarking against national measures and comparison with previous…

The client was Cumberland Council, a newly formed local authority created by bringing together services from multiple former district and county councils. As a new organisation, the Council did not have any existing residents survey data and therefore lacked a baseline to understand resident perceptions, satisfaction, and priorities. The core business need was to generate robust, representative insight into residents’ views to inform decision making, service improvement, and future performance tracking. The Council also wanted to benchmark findings against national data from the Local Government Association…