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M·E·L Research – Year in Review

As our financial year comes to a close, we’ve been looking back at some of our successes over the last year!

We're not a standard agency overlaid with human head blurred in the background.

October: 🎤 Eurovision Impact Analysis in Liverpool
October launched with our evaluation of Eurovision’s impact on Liverpool, allowing us to assess how this global event influenced the city culturally and from a community perspective. This analysis provided valuable insight into how international events can resonate at the local level, benefiting both communities and the cultural economy. We were also joined by Paul Sutton, Skye Curtis and Holly Taylor-Dunn!

November: 💪 Supporting Help for Heroes
In November, we were working with Help for Heroes, conducting in-depth interviews and a workshop to understand the experiences of those at the heart of the organisation as part of our much larger project to develop their segmentation.

December: 🎥 Getting our Team on Film & Understanding Inclusivity in Sport
In December, we collaborated with a professional film company to capture firsthand stories from our team, understanding and underscoring what really makes M·E·L…M·E·L. Additionally, we evaluated 30 years’ of inclusivity in football for Kick It Out, and our qualitative team delivered their final report in to membership for British Cycling – both reaffirming our commitment to creating inclusive, accessible spaces in sports.

January: 🌍 Social Value Reporting and 9-Day Fortnight Initiative
We began the new year with the launch of our 9-day fortnight work model, designed to support work-life balance for our team. Alongside this, we published our comprehensive Social Value report and some of our team took a memorable trip to the Cairngorms National Park, connecting with nature and promoting well-being (as well as meeting our new clients!)

February: ❔Building the Evidence Base Around Assisted Dying with Nuffield
We delivered a population survey as part of our work on a landmark assisted dying research project with partners at the Nuffield Foundation, contributing to the national dialogue on this sensitive issue and ensuring diverse public views are represented.

Group of people holding a large cheque for £35,000

March: 💼 Significant Donation to Birmingham Mind
March marked a key moment in our commitment to mental health support, with a £35,864 donation to Birmingham Mind. This donation, part of our profit-sharing initiative, reinforces our mission to give back and make a difference in our local community.

April: 📈 Team Expansion and New Charity Partnership
April saw growth within our team with new hires, including Angela, Ayesha and Evan, each bringing valuable skills to our projects. We also introduced our new charity of the year, Narthex Sparkhill, reaffirming our dedication to supporting local causes and impactful community work.

May: 🏃 Great Birmingham Run
In May, our team showcased their resilience as several colleagues took part in the Great Birmingham Run, a testament to their commitment to both personal health and team camaraderie. David travelled to Northern Ireland to present the latest of our findings around business confidence in Belfast and Elliot presented our findings around emotional engagement with museums to the MuseumNext Social Impact Summit.

June: 🏆 Prestigious Parker Prize Award & Evaluating Alternative Education Provision
In June, we were thrilled to celebrate Rhiannon Pratt receiving the prestigious Parker Prize. This achievement reflects the dedication and talent within M·E·L Research, and we couldn’t be prouder of this well-deserved recognition. Our Evaluation team also delivered their findings for Doncaster Council, looking in to the impact of alternative educational provision. Jenny Chen also presented at Cancer Research UK’s Early Diagnosis Conference!

July: 🤵 Speaking Slots & Conferences!
Sophi Ducie spoke at CHEW’s Festival of Impact and Evaluation, Elliot attended the AIM Conference for the third year in a row. We rounded up our first two year’s of project delivery for ORR on their passenger assist survey which involved us contacting more than 15,000 people to share their experience, and they asked us to continue for another three years!

Portraits of Emily, Sophie and Richard.

August: 🌱 Nationwide Culture and Heritage Work with English Heritage and CIPD Success
August put a spotlight on our work in the cultural sector. Working for English Heritage, our team travelled across the country to gather insights, promoting inclusivity and accessibility in heritage spaces for the second year in a row. We also celebrated Zeeta’s completion of her CIPD Level 3, strengthening our expertise in people management. Our fieldwork team led the delivery of visitor surveying at Birmingham Weekender 2024 and we welcomed a host of new members to our qualitative and evaluation teams!

September: 🎉 Recognition in Research Matters & Suicide Awarness Training
We closed out the year with two of our team members, Skye Curtis and Holly Taylor-Dunn, being featured in Research Matters and Skye also attended MethodsCon – and did a write up! Our whole team also undertook Suicide Awareness Training.

It has been fantastic year and we know that the examples above are only the tip of the iceberg! A huge well done to everyone!


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