M·E·L Research Ltd Undertaking Visitor Experience Interviewing at Birmingham Weekender 2024
M·E·L Research Ltd is excited to announce its involvement in the Birmingham Weekender 2024, taking place from Friday, 23 August to Monday, 26 August, partnering with FRY Creative. Our dedicated team will be on the ground, engaging with participants and visitors to capture their experiences and insights during this vibrant celebration and support the event evaluation.
Birmingham Weekender is back with a bang this summer, promising an extraordinary array of free performances, fantastical installations, pop-up experiences, and new commissions from a host of regional, national, and international production companies. Attendees can look forward to a variety of events spread across the city, including streets, squares, shopping centres, and even the sky above Birmingham.
Highlights of the festival include a mesmerising aerial performance that will see acrobats taking to the skies, providing a breathtaking spectacle for visitors of all ages. Additionally, the festival will feature a series of interactive art installations that invite attendees to immerse themselves in the creativity and ingenuity of local and international artists. Pop-up performances by theatre groups, musicians, and dancers will animate various locations throughout the city, offering a dynamic and diverse cultural experience.
Building on our experience of undertaking visitor research at mega-events, cultural festivals and local initiatives – including Birmingham Weekender 2023 – M·E·L Research Ltd will be conducting on-site interviews with festival attendees. Our team aims to gather valuable feedback and insights from participants and visitors, providing a comprehensive understanding of their festival experiences. This feedback will be crucial in understanding the success of Birmingham Weekender, ensuring it continues to meet and exceed the expectations of its audience.
In addition to fieldwork, M·E·L Research Ltd will be responsible for the data tabulation and supporting the economic impact analysis of the festival.
“We are thrilled to be a small part of Birmingham Weekender 2024, working alongside FRY Creative to not only capture the vibrant atmosphere and experiences of festival-goers but also to provide data that will enable a thorough economic impact analysis,” said Elliot Simmonds.
Birmingham Weekender 2024, produced by Birmingham Hippodrome in partnership with Bullring and Grand Central, will feature an array of regional, national, and international performances and installations. Spanning from 23 to 26 August, the festival promises a weekend filled with artistic wonder and cultural engagement across the city. For more information about the festival, please visit Birmingham Weekender 2024.
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