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New Project: Understanding Stakeholder Perceptions of the Local Government Association 

We have been commissioned by the Local Government Association (LGA) to deliver the 2025/26 Stakeholder Perceptions Survey, a national study exploring how local government leaders, officers and councillors across England view the LGA, its work, and the value it provides. 

The study comes at an important time as the LGA continues to support councils through complex policy and financial challenges. By gathering fresh evidence on stakeholder perceptions, the research will help the LGA understand what is working well, where improvements can be made, and how to strengthen engagement with members in the years ahead. 

The survey will engage around 900 stakeholders through a combination of online and telephone interviews. It will capture views on awareness, satisfaction, influence, value for money and communications effectiveness, building on more than a decade of trend data collected between 2012 and 2023. 

Findings will provide the LGA with a robust evidence base to track progress, demonstrate value for money, and identify practical ways to enhance its offer to councils across England. 

Leyla Ahmed, Research Manager at M·E·L Research, said: 

“This project is about listening to the people who shape and deliver local services day in and day out. It’s not often you get to hear directly from this group, so I’m excited. Their feedback is vital to understanding how the LGA’s support is perceived and how engagement might be even more effective. We’re proud to be delivering research that will help further strengthen how the LGA connects with, and supports, local authorities across the country.” 

The research will use a mixed-mode approach, combining online (CAWI) and telephone (CATI) fieldwork to ensure robust representation across stakeholder roles and regions.  

Steve Handley, Director of Insights at M·E·L Research, added: 

“This survey is a cornerstone for understanding how the LGA’s work is perceived across the sector. It’s about more than just tracking satisfaction; it’s about pinpointing what drives strong relationships between the Association and local authorities. 

Our role is to make sure the insight is rigorous and genuinely actionable. By combining deep analytical expertise with practical understanding of how councils operate, we’ll help the LGA focus on what matters most to its members. In a period where the structure of local government is changing, understanding how the LGA can best amplify the voice of its members feels vital.”  

This project builds on M·E·L Research’s extensive experience in stakeholder perceptions and tracking research across the public and membership sectors including Local Authorities’ Employee/Councillor Surveys (e.g. Southend-on-Sea Borough Council and Liverpool City Council), Multi-year Resident Insight Programme for Waltham Forest Council and Tracking Research into Impact of Service Provision for Shelter. 

Through this project, we are proud to support the LGA’s commitment to evidence-led improvement, helping ensure that the voices of local government leaders and members continue to shape how local government is supported and represented. 

Whether you’re a public body, charity, or organisation looking to understand your audience, evaluate impact, or inform future strategies, we’re here to help.

Get in touch with the M·E·L Research team today via our ‘Get in touch’ form below to see how our expert researchers can support your goals. Alternatively, you can email the team at info@melresearch.co.uk.

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