Waltham Forest: Multi-year Resident Insight Programme

The London Borough of Waltham Forest commissioned M·E·L Research to deliver four waves of its Resident Insight programme. This longstanding research programme tracks the perception of Waltham Forest residents regarding their neighbourhood and Council services. Each wave comprises 750 interviews conducted face to face at pre-selected sample points, selected by stratified random location sampling. A qualitative follow-up is also undertaken after each wave.

Working closely with the Waltham Forest Team M·E·L have delivered a research programme that:

• Compares perceptions against the national benchmarks provided by the Local Government Association

• Identifies key variations in opinion both spatially and demographically

• Highlights priority issues for specific population segments by appending ACORN segmentation data to the primary survey data

• Has allowed exploration of emerging issues most notably the cost of living crisis

In addition to the quantitative survey, each wave of the research programme has been followed by in-depth qualitative activity (focus groups and online communities) to deliver further insight on the key issues identified.

Our client said:

“Always great to work with Claire, she is proactive and enthusiastic and does a great job with the research. The findings were useful and insightful.”