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Case Studies

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Royal British Legion: Independent Event Evaluation of Invictus Games 2025

The Invictus Games is an international multi-sport event for wounded, injured and sick servicemen and servicewomen, both Serving personnel and veterans. The Invictus Games acts as a crucial part of recovery journeys for many from the Armed Forces community and aims to positively focus on what they can achieve post injury or illness, celebrating their fighting spirit, though an inclusive sporting competition that recognises the sacrifice they have made. The Duke of Sussex was inspired to create the Invictus Games after visiting the Warrior Games in...

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Case Studies

Midlands Industrial Ceramics Group: Event Feedback Survey

Our client, the Midlands Industrial Ceramics Group, is a collaboration aimed at positioning the Midlands as a global leader in advanced ceramics innovation. Their members include industrial and academics partners that form part of the manufacturing and research base for advanced ceramics in the Midlands. By leveraging research and industrial expertise, the group focuses on developing advanced ceramic materials that revolutionize industries ranging from aerospace to healthcare.

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Case Studies

Liverpool Major Events Programme: World Gymnastics Championship

For the World Gymnastics Championships, as well as an economic impact evaluation, we also conducted a comprehensive evaluation of the fan, athlete, volunteer and delegation experience incorporating a diverse array of data sources to ensure a robust analysis.

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Case Studies

Eurovision Song Contest: Wellbeing and Community Impact Longitudinal Study

Eurovision Song Contest 2023 was the 67th edition of the Eurovision Song Contest. It took place in Liverpool, United Kingdom, as Ukraine—the winner of the 2022 contest with the song "Stefania" by Kalush Orchestra—was unable to host the event due to the Russian invasion of the country. We undertook a large-scale longitudinal study of Liverpool residents, across 6 months, to understand the impact of Eurovision from a wellbeing, tolerance and community perspective.

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Case Studies

Birmingham Hippodrome Weekender

The Birmingham Weekender ran between 26-27 August 2023 with over 100 free events to enjoy at Bullring & Grand Central, the New Street Station concourse, Birmingham Markets and elsewhere. M·E·L Research consulted on the design of the questionnaire, and were responsible for scripting and hosting the software. We conducted face to face fieldwork during the course of the weekend, interviewing attendees using a systematic sampling approach.

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Case Studies

Festival 2023 Audience Research & Economic Impact Evaluation

M·E·L Research were commissioned to host and conduct a visitor survey with attendees at the festival during the course of its run, as well as to undertake a specialist economic impact assessment for the event to understand the profile of attendees at the event, the impact that the festival had upon them and the economic impact that it had on the local area.

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Case Studies

Culture Liverpool Major Events Evaluations

The four events under evaluation were Taste Liverpool. Drink Bordeaux in June 2022, Liverpool International Music Festival in July 2022, River of Light in October-November 2022, and the World Gymnastics Championships in October-November 2022. In addition to conducting the Visitor Satisfaction and Social and Economic Impact studies for the World Gymnastics Championships, M·E·L Research were also commissioned to conduct a pre-event survey with ticket bookers to understand what they were hoping to get out of the event, and also wrote a report summarising the performance of the Championships in relation to its KPIs, incorporating data from the visitor survey, athlete and volunteers survey, expenditure reports and media reports, among other sources.

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UNBOXED: Audience profiling, evaluation and willingness to pay for a cultural mega event

‘UNBOXED: Creativity in the UK’ was a programme of public activity intended to celebrate the creativity and interconnectivity between science, technology, maths, engineering and the arts (“STEAM”), delivered through ten large-scale projects, which took place across England, Northern Ireland, Scotland, Wales and online in 2022. Monitoring data shows that UNBOXED engaged a total audience of 20.5 million across the four nations of the UK. We undertook a mixed-method quantitative approach including approx. 5,000 F2F surveys at events, ~6,000 online surveys post-event, and interviews with schools and Commission partners including volunteers and freelancers.

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UNBOXED: Creativity in the UK – Brand Awareness Tracking

We work across UNBOXED in several different research and insight strands, a part of which is undertaking brand awareness tracking across the UK, using a place-based approach to focus in on communities which should have been impacted by the events.

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Case Studies

Audience Insight and Impact: Birmingham 2022 Cultural Festival

We were commissioned to undertake primary quantitative data collection for the entire Cultural Festival, undertaking approximately n=3000 interviews using a face-to-face methodology delivered solely by our in-house team. This includes some of the largest events and installations, such as the Opening Ceremony, the Healing Gardens of Bab, Waswasa and Mobilise at the Pride Festival as well as ensuring a range of smaller activations were included to ensure representative coverage. Interviews were conducted utilising a systematic sampling approach where possible (e.g. at large scale events) although on occasion we tried to undertake census sampling.

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Case Studies

Taste Liverpool. Drink Bordeaux. Economic Impact Evaluation

We were commissioned by Culture Liverpool to undertake an evaluation of Taste Liverpool. Drink Bordeaux. Taste Liverpool. Drink Bordeaux is a new food and drink festival in collaboration with Liverpool’s hospitality sector, the Bordeaux Wine Council and the French Government. For four days in June, Liverpool came alive to celebrate its food and drink sector.

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