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The Invictus Games is an international multi-sport event for wounded, injured and sick servicemen and servicewomen, both Serving personnel and veterans. The Invictus Games acts as a crucial part of recovery journeys for many from the Armed Forces community and aims to positively focus on what they can achieve post injury or illness, celebrating their fighting spirit, though an inclusive sporting competition that recognises the sacrifice they have made. The Duke of Sussex was inspired to create the Invictus Games after visiting the Warrior Games in America 2013. The first Invictus Games took place in London in 2014 and was followed by games in 2016, 2017, 2018, 2022 and 2023. For 2025, the Invictus Games Vancouver-Whistler brought together over 500 competitors from 20 nations to compete in a series of adaptive sports.

RBL has independently supported Team UK since the 2023 Invictus Games in Dusseldorf. For Vancouver-Whistler 2025, the programme ran over 18–24 months using a four-stage approach-Discover, Engage, Progress, Propel-forming the core recovery pathway and enabling tailored work with veterans and Serving personnel.

M·E·L Research was commissioned to independently evaluate RBL’s support for Team UK Invictus Games 2025 competitors and their family and friends. The event evaluations market research project examined both the programme’s impact on competitors and their close networks, and the journey experienced by all involved. The approach and research questions were co-designed with RBL delivery staff and competitors.

The event evaluations market research project factored in a period of co-design and used a mixed methods approach, collecting primary qualitative and quantitative data and analysing secondary data. For this event evaluations market research project we used traditional surveys, feedback forms, interviews and observational research, alongside more creative approach such as a graffiti wall, conversation trees, photo-elicitation, body mapping and video interviews. 

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