Midlands Industrial Ceramics Group: Event Feedback Survey
Background and Context
Our client, the Midlands Industrial Ceramics Group, is a collaboration aimed at positioning the Midlands as a global leader in advanced ceramics innovation. Their members include industrial and academics partners that form part of the manufacturing and research base for advanced ceramics in the Midlands. By leveraging research and industrial expertise, the group focuses on developing advanced ceramic materials that revolutionize industries ranging from aerospace to healthcare.
Advanced ceramics are engineered materials designed for high-performance applications where durability, heat resistance, and electrical insulation are crucial. These ceramics are widely used in industries like aerospace, healthcare, electronics, and even energy production.
Approach
The Advanced Ceramics Show took place in July 2025, at the NEC Birmingham. The event brings together member of the advanced ceramics supply chain, showcasing innovations and technologies in advanced ceramics.
We conducted intercept interviews with attendees to gather their views towards the sector, the challenges and barriers they face, and the role of the Midlands Industrial Ceramics Group (MICG).
To encourage participation, a £1 charity donation was made for each completed interview.
Attendees were offered the option to complete an interview immediately, or to self-complete at a convenient time via an online survey link. A QR code was also available at the MICG stand to link attendees to the questionnaire
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