New Project Announcement: Understanding Public Response to Climate-Related Heritage Loss
We’re delighted to announce that M·E·L Research has been commissioned by Historic England to deliver a major new study exploring how the public responds to the loss of heritage caused by climate change.
The historic environment is increasingly vulnerable to climate impacts — from rising sea levels and extreme weather events to accelerated decay of buildings and archaeological sites. This project will provide robust, actionable insights to help Historic England engage with the public on these pressing challenges and support its Climate Action priority within the 2023–2026 Corporate Plan.
Our approach will include:
A large-scale online survey of 2,000 people across England to measure awareness, attitudes and behaviours.
Focus groups, depth interviews, and an online community to explore emotional responses, motivations, and barriers to engagement.
A final insight report and messaging framework to guide future communications, helping Historic England inspire behaviour change and equip people to protect the places they value.
“We are thrilled to be partnering with Historic England on this vital project. Climate change is one of the biggest threats facing our shared heritage, and understanding how people feel about — and respond to — the risk of loss is crucial. These insights will help to shape the future of how Historic England communicates with and empowers communities to take action to protect England’s historic environment.”
— Ruth Gosling, Associate Director, M·E·L Research
We look forward to sharing the findings and contributing to the protection of England’s rich heritage for future generations.
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Get in touch with the M·E·L Research team today via our ‘Get in touch’ form below to see how our expert researchers can support your goals. Alternatively, you can email the team at info@melresearch.co.uk.
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