New Project Annoucement: Exploring New Moral Issues with Theos
We are delighted to be working with Theos, the religion and society think tank, on an important new research project examining how people in Britain understand and navigate today’s emerging moral issues.
Madeleine Pennington, Head of Research at Theos, commented: “We are pleased to be partnering with M·E·L Research on this timely and ambitious study. We are excited to generate new evidence about how people across Britain think about the moral challenges facing society today.”
Today, many of the issues generating the strongest moral debate lie in artificial intelligence, social media, migration, climate-related lifestyle choices, generational fairness, national identity, cultural cohesion, and changing expectations of work, care and responsibility. All raise profound questions about justice, dignity, freedom and the kind of society people want Britain to become.
This multiple wave project seeks to better understand these evolving moral landscapes and explore how the British public makes sense of complex ethical challenges in everyday life.
The research will take a mixed-methods approach, combining:
A quantitative survey of 4,000 participants from across the UK
An online qualitative community, with participants sharing their perspectives on evolving societal trends, morals, and attitudes.
Together, these complementary methods provide both robust national evidence and rich qualitative insight into how moral concerns are experienced, discussed and negotiated.
Ruth Gosling, Associate Director at M·E·L Research, said “We are thrilled to be working with Theos on such an innovative and thought-provoking project. Understanding how people navigate today’s moral questions requires both methodological rigour and a genuine curiosity about lived experience. It reflects M·E·L Research’s commitment to producing high-quality social research that helps our clients tackle complex issues with confidence and evidence.”
Findings will contribute to a more nuanced understanding of contemporary public values and help inform policymakers, academics, civil society organisations and anyone interested in the changing moral landscape of modern Britain.
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