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M·E·L Research appoints Elliot Simmonds to the Board as Commercial Director

M·E·L Research is delighted to announce the appointment of Elliot Simmonds to its Board of Directors as Commercial Director.

Elliot

Elliot has been a valued member of the M·E·L Research team since 2021, most recently serving as Client Solutions Director, where he has played a pivotal role in strengthening client relationships and delivering innovative, actionable research.

In his new role, Elliot will be responsible for developing and implementing M·E·L’s commercial strategy and leading the organisation’s sales and marketing functions. Working closely with the senior leadership team, he will help drive the company’s continued growth and ensure M·E·L Research remains at the forefront of evidence-based social research, insight and evaluation.

Managing Director, Karen Etheridge, said of his appointment: 

“Since joining M·E·L Research, Elliot has played a pivotal role in expanding the breadth of work we do, driving innovation and being a positive leader within the team. We are delighted to welcome Elliot to our board and know he will have a positive impact in shaping the future direction of the business for many years to come.” 

Having started his research and insight career in 2006, Elliot has spent his entire professional life helping organisations understand people, behaviour and impact. He has led work across a wide range of sectors including education, culture and heritage, software and technology, sport and physical activity, and financial services, with clients such as the Bank of England, English Heritage, the European Commission, National Museums Scotland, Office of Rail and Road, Kick it Out and Birmingham 2022.

Speaking about his appointment, Elliot said:

“It’s a real privilege to join the Board at M·E·L Research. Having been part of the organisation for a number of years, I’ve seen first-hand the dedication, curiosity and integrity that underpin our work. I’m excited to keep building on that foundation, strengthening our partnerships, exploring new areas we can support with our expertise, and continuing to deliver high-quality, impactful research and evaluation for our clients. At its heart, M·E·L Research is about making a positive difference for people and communities, and that’s something I’m incredibly proud to help lead.”

In addition to his role at M·E·L Research, Elliot serves as a Board Trustee of Creswell Crags, a museum and prehistoric gorge on the Nottinghamshire and Derbyshire border that is on the UK’s long-list for UNESCO World Heritage Status. He is a Fellow of the Royal Society of Arts (FRSA) and an active member of professional networks including the Association for Qualitative Research (AQR) and the Visitor Studies Group.

Elliot’s appointment reflects M·E·L Research’s ongoing commitment to combining research excellence with commercial innovation, ensuring the organisation remains a trusted, forward-thinking partner for clients across the UK and beyond.

Whether you’re a public body, charity, or organisation looking to understand your audience, evaluate impact, or inform future strategies, we’re here to help.

Get in touch with the M·E·L Research team today via our ‘Get in touch’ form below to see how our expert researchers can support your goals. Alternatively, you can email the team at info@melresearch.co.uk.

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