Vico Homes: Employee Survey
Background & Context
Vico Homes (formerly WHD) commissioned M·E·L Research to deliver a staff engagement survey following its organisational rebrand. The survey formed part of a wider programme to understand colleague perceptions during a period of change, including views on organisational identity, communication, leadership, and workplace experience.
The key objective was to capture organisation-wide feedback to inform future internal strategy and support the transition to Vico Homes. A particular challenge was ensuring strong engagement across the workforce and capturing honest feedback during a period of change, where views may be more sensitive.
Approach
A quantitative staff survey was designed and delivered to all colleagues across the organisation. Invitations were issued via email, with an open survey link also made available to maximise participation and ensure accessibility for all staff. The survey included both closed questions (to provide robust quantitative measures) and open ended questions to capture more detailed feedback. All survey responses were subject to data quality checks. Open responses were reviewed and cleaned before being coded into themes to support analysis.
Analysis combined quantitative reporting with thematic analysis of open-text responses. Survey results were analysed at an overall organisational level, as well as by directorate to identify variation in experiences across the business.
Outputs
Deliverables included: A summary PowerPoint report presenting headline findings, key themes, and actionable insights, a series of directorate level reports providing more granular insight.
M·E·L Research presented the findings to core stakeholders, helping to contextualise results and support interpretation.
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