Social Research ¦ Market Research ¦ Behavioural Insight ¦ Evaluation ¦ SROI
Social Research ¦ Market Research ¦ Behavioural Insight ¦ Evaluation ¦ SROI
The Birmingham Weekender ran between 26-27 August 2023 with over 100 free events to enjoy at Bullring & Grand Central, the New Street Station concourse, Birmingham Markets and elsewhere. Produced by Birmingham Hippodrome, activity took place on the malls, in shop units and in some of the outdoor areas including Rotunda Square and St Martin’s Square. The event was funded by Bullring & Grand Central, Birmingham City Council, Birmingham Hippodrome and Arts Council England
M·E·L Research were commissioned by a third party consultancy to host and conduct a visitor survey with attendees at the Weekender, the results of which were used to write the evaluation report to understand the impact of the event.
M·E·L Research consulted on the design of the questionnaire, and were responsible for scripting and hosting the software. We conducted face to face fieldwork during the course of the weekend, interviewing attendees using a systematic sampling approach.
An online version of the survey was also created which could be accessed by QR code by visitors on site.
M·E·L Research supplied final, cleaned data in table format from the visitor survey which fed into the evaluation of the Festival.
