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About M·E·L Research

Our values

Our philosophy is to work collaboratively and in partnership with our clients to deliver clear insights and solutions that are transformational. Fundamentally, it’s our passionate and dedicated people and their consultancy skills that make a difference.

We believe in empowering our people to make a positive difference, using their passion, curiosity  and skills in listening, to better understand people and society. 

An infographic listing the four key values of MEL Research: Putting People First, Customer Focused, Curious and Passionate, and Professional Integrity. At the bottom of the image is the MEL Research Logo.

Putting People First: We work as one team to make a difference to people’s lives. We care and show empathy. We treat everybody with respect, honesty and dignity.

Customer Focused: We always go the extra mile to ensure our insight makes a difference and can deliver positive outcomes.

Curious and Passionate:  We are inquisitive thinkers, committed to giving a voice to audiences who need it even when this is challenging.

Professional integrity We always do the right thing and proudly uphold the standards of our profession.

Our approach to social value

We believe that all businesses have a duty to be socially responsible, to re-invest in society, be active contributors to the local community, and to minimise their environmental impacts. We push for social value – in why we work, how we work and who we work with. In practice this means:

  • Only work with clients who demonstrably try to support social value.
  • We specialise in complex questions and difficult topics, with audiences that are seen by many as too hard to engage, or too easy to ignore – and we challenge our clients to do the same.
  • We are a Real Living Wage Employer
  • We donate 5% of profit to charities, above and beyond our project-level social value commitments and charitable donations.
  • We push our team to deliver insight in the most ethical and engaging way possible.
  • We are working towards carbon neutrality and are signatories to the MRS Climate pledge. You can view our latest Carbon Footprint Report here.
  • We support members of our team in their own social endeavours and to live our values. All staff receive two days per annum of paid leave to support a cause of their choosing
  • We undertake pro-bono research, and deliver the Research with a Purpose omnibus twice a year.
  • We have in-house mental health first aiders, and the team can access a bespoke healthcare package for both physical and mental health support

To support our delivery of social value, a corporate social responsibility delivery team of 12 staff drawn from all levels of the organisation is in place. This ensures that delivery in this area is led by the passions and interests of our team members.

An infographic titled "Living our values -how we make a difference". 

The infographic reads:

Charity of the year
- 5% of net profit per year donated to a chosen charity
- Ongoing programme of fundraising activities

Creating social value through our research
- Living wage employer
- Charitable donation commitments per survey received
- Workplace experiences such as internships/placements

Supporting our team to make a difference
- All staff have an annual allocation of 2 volunteer days
- Supporting existing staff commitments e.g. board membership of voluntary organisations

Environmental impact/net zero 
- Sustainable procurement e.g. recycled paper for questionnaires 
- Commitment to be a net zero organisation

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Our quality is never an accident, it is always the result of intelligent effort.

Market research can be fraught with issues surrounding transparency, data security and the quality of analysis applied to research. That’s why we’re fully accredited to ISO 9001, 20252 and 27001 as well as cyber essentials plus certified.

mel research accreditations v3

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