Social Research ¦ Market Research ¦ Behavioural Insight ¦ Evaluation ¦ SROI
Social Research ¦ Market Research ¦ Behavioural Insight ¦ Evaluation ¦ SROI
We are thrilled to announce that we are working with Art Fund and the Association of Independent Museums on an exciting new study to understand how people connect emotionally with museums and what can be done to support organisations to connect better with people in their local community.
Art Fund and the Association for Independent Museums (AIM) both work to support museums, galleries and associated organisations through championing their contribution, supporting them with development and training, advocating on their behalf and working to help them engage audiences better.
During the COVID-19 pandemic we saw many examples of passionate local people getting together to support and ‘save’ local museums or similar cultural or heritage assets. This research will seek to understand what drives people to take such actions, in order to support museums to better engage on an emotional level with communities moving forward and in a more consistent way.
We will be engaging with a range of stakeholders, particularly focusing on museums which have recent experience of engaging their communities to support them via funding, advocating, petitioning, volunteering or other contributions.
Elliot Simmonds, Client Solutions Director, will lead the project for M.E.L:
“This is an incredibly interesting and relatively untapped area of research and we are thrilled and privileged to have been asked to undertake this work on behalf of Art Fund and AIM. Museums and heritage assets represent many things to many different groups of people in communities.
They are places of education, family engagement, fun and enjoyment – and they are places of space and solitude, to think, to challenge and to reflect. As we move forward beyond COVID-19 it’s important than ever that the sector is supported to engage audiences in the best possible way in order to create long-lasting, strong and impactful relationships between people and their local museums, and we’re very pleased to be able to do so via this research.”
If you would to know more about the research please contact Elliot directly, via Elliot.Simmonds@melresearch.co.uk
