Ethnic Minority/BAME - Social Research Agency ¦ Market Research Company

Case Studies

Kick it Out: Sexism and Misogyny in Football

The research aimed to investigate the extent to which female and non-binary fans experience discrimination at games, how this discrimination manifested, and their experiences of reporting discrimination, where experienced. A key focus of the research was in looking at how these experiences varied among different groups of fans, for example by ethnicity, sexuality or region. The research was to be used to get a greater understanding of the experiences of female and non-binary fans, and to help publicise the issues where they are occurring via a multi-channel campaign.

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Case Studies

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Ethnic Minority Experiences of Legal Services

In short, despite shopping around more than White British consumers, they are less likely to have a good experience of the service and the outcome and less likely to trust providers. The focus of the project was thus to focus less on providing data, and more to provide stories and illustrations of the impact on real people. To understand the experience of ethnic minority legal consumers through a deep-dive qualitative approach. To elicit detailed stories and experiences to provide insight into what actions can be taken to enable stakeholders to do more to improve the experience of these consumer groups.

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Case Studies

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Engaging a diverse community to achieve cohesion in Slough

M·E·L Research was commissioned by Slough Borough Council (SBC), on behalf the Community Cohesion Priority Delivery Group (CCPDG), in January 2013 to undertake an investigative piece of research to understand issues surrounding community cohesion across Slough.

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Case Studies

Using Quality of Life data to shape and evaluate Community Strategies in West Norfolk

The increasing policy focus of local government on ‘place shaping’ has prompted a shift in the emphasis of consumer research from service processes to outcomes. In particular it has generated growing interest in measuring ‘quality of life’ (QoL) perceptions. Reflecting this development, the West Norfolk Partnership has commissioned a biennial quality of life since 2007 to explore quality of life and perceptions of the local area as a place to live.

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