Social Research ¦ Market Research ¦ Behavioural Insight ¦ Evaluation ¦ SROI
We have over 35 years’ experience in running quantitative research studies for a range of public services clients; from residents consultations to health and wellbeing studies to Survey of Tenants And Residents (STAR) projects amongst others.
Quantitative research is a used to provide a measure of what people think, gathered in a structured way (such as via a survey) to provide us with robust, reliable data which can be statistically analysed. It is suited to collecting data from a relatively large sample or population.
We ensure high levels of quality control over our operations and employ our own in-house field teams to gather our primary data. This includes face to face, telephone and self-completion methods such as postal and online surveys.
Our field team are from a diverse range of backgrounds and can cater for many minority languages, ideally suited to research in today’s rapidly changing communities, in both urban and rural locations.
We employ strict quality control processes to ensure industry standards are consistently delivered and interviewers are trained to Market Research Society (MRS) and IQCS standards. We offer both CAPI (Computer Assisted Personal Interviewing) and more traditional PAPI (Paper and Pencil Interviewing) services.
Having an in-house CATI (Computer Assisted Telephone Interview) team allows us to turn around research projects in relatively quick time and also ensure high quality standards are met, using real time call monitoring software.
Interviewers are trained to Market Research Society (MRS) standards and are fully briefed by the Research Manager for each individual project. The team can also cater for a number of minority languages.
The majority of our postal surveys are processed in-house, ensuring we have tight quality control over every stage of the process. For large batch assignments we have built up relationships with a number of trusted and preferred printing and fulfilment partners, who also have strict data protection and quality procedures in place which meet industry standards.
Email surveys offer a quicker and cheaper option of sending out self-completion surveys, compared to postal surveys. Our email survey platform allows us to automatically track responses and send follow up reminders.
Online surveys can be set up very quickly and we offer this as a free service for clients who are using our other quantitative methods, such as postal and paper questionnaires. The results can be combined with other methods or analysed separately as standalone data. We are able to host online surveys from our survey platform or provide the link (URL) to the survey for use on your own and partner websites.
Other quantitative services include recruitment, refreshing and management of Citizens Panels.
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The M·E·L Qualitative Access Panel members take part in a variety of qualitative research, including one-to-one interviews, focus groups, and online workshops. Each project explores real-world social issues that matter, covering topics such as health, education, local government, and equality, diversity and inclusion (EDI), plus much more.
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We have considerable expertise in engaging with residents in order to provide local authorities with an understanding of local priorities, neighbourhood issues and the quality of local service delivery. We are passionate about giving residents a clear voice in shaping services and improving neighbourhoods.
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At M·E·L Research we believe that brand strength is built in different ways, but fundamentally being authentic to your brand identity throughout all contact points is essential.
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In order to maximise the impact of campaign investment M.E.L Research can test early creative ideas, through to final copies of creative. We can offer feedback on all types of creative including TV, posters, press, online, social media and radio. This can be done using various methodologies depending on the type of feedback needed, and the type of creative.
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Our dedicated team is poised to offer unparalleled support across various research requirements, adhering strictly to the highest ethical standards, ensuring every project we undertake is trauma-informed and fully integrates Equality, Diversity, and Inclusion (EDI) principles, and utilising our own in-house team for the full range of fieldwork and analysis approaches.
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We specialise in large scale national polling to help policymakers and organisation leaders make informed decisions. Our accurate, reliable, and unbiased insights help to explore public attitudes on a range of social issues.
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We have over 35 years’ experience in running quantitative research studies for a range of public services clients; from residents consultations to health and well-being studies to Survey of Tenants And Residents (STAR) projects amongst others.
Services
Evaluation is a key part of our business name and we apply rigorous, but practical evaluation techniques to help clients assess the impact and outcome of their project or programme; to determine what works and what doesn’t, why it works and how it can work more effectively.
