Social Research ¦ Market Research ¦ Behavioural Insight ¦ Evaluation ¦ SROI
Social Research ¦ Market Research ¦ Behavioural Insight ¦ Evaluation ¦ SROI
In 2020, Hackney Council introduced new low traffic neighbourhoods and School Streets under its Rebuilding a Greener Hackney emergency transport plan. The aim of the plan was to improve Hackney for walking and cycling, encourage people to spend time in the local area, create quieter, greener and more pleasant neighbourhoods and prevent a car-led recovery from the pandemic.
Rebuilding a Greener Hackney is the UK’s biggest programme of low traffic neighbourhoods and school streets. Each scheme had its own public engagement period in which residents could share their experiences of the measures, plus their views on whether they should be retained long-term. M·E·L Research led on the analysis of the responses provided from open and closed feedback questions, plus associated email and letter correspondence for 22 schemes over an 18 month period.
Raw data from Hackney Council’s consolation platform was provided per scheme. M.E.L Research ran cross tabulations from each dataset and developed code frames to allow thematic exploration of the text based feedback provided.
A summary report and infographic was delivered for each scheme which provided the overall balance of opinion towards the traffic measures, plus analysis of how perspectives varied based on transport choices and behaviours.
These reports were part of the evidence base used by Hackney Council regarding whether each scheme should be retained and how their impacts might be mitigated. This project won a 2022 Local Government Chronicle award in the Climate Response category (see here for more details https://www.lgcplus.com/uncategorized/full-list-of-winners-of-the-lgc-awards-2022-21-07-2022. We are delighted to have played a part in this success.
