Social Research ¦ Market Research ¦ Behavioural Insight ¦ Evaluation ¦ SROI
Social Research ¦ Market Research ¦ Behavioural Insight ¦ Evaluation ¦ SROI
The Royal Borough of Windsor and Maidenhead was looking to introduce a package of measures to enhance pedestrian and cycle access, improve the public realm, accessibility and functionally of the train station. This is in support of the delivery of the Crossrail which is being rebranded as the Elizabeth Line. As a part of the scheme the council introduced a trial two-way system on the Broadway road. In addition to this, the council trialled the closure of the right-hand turn for vehicles exiting the Queen Street / A308 junction. The rationale for this was to benefit pedestrians and cyclists by creating more space and reducing crossing points. The council wanted to engage with a wide of residents to gather views on the trial changes to the Queen Street / A308 junction.
A face-to-face on-street survey was undertaken at selected locations including Maidenhead train station, the Queen Street and Broadway junctions and Nicholson’s shopping centre. Overall, 645 surveys were completed. To make the research as inclusive as possible, an open online survey link was shared via the council’s social media pages. Overall, 437 responses were received via the open online survey.
The research provided insight into residents understanding and awareness of the trial. It provided information on how residents would change their travel behaviours through the junction. It also gained the level of support for the trial by various subgroups and what else the council should be considered if the trial was made permanent.
