Behaviour Change and Communications

Back in 2003, we pioneered the first major household waste behaviour change campaign in the UK - 'Don't let Devon go to waste'. Since then, householders waste and recycling behaviours have become more of a household norm. Our key focus is using targeted techniques to generate individual and household behaviour change and understand which key groups to target with what messages, that will make a real difference.

 

Using this focused approach has an additional benefit of using stretched council budgets more effectively with greater returns on investment. Campaign messages are devised through an understanding of what is driving residents' attitudes, and working to overcome existing barriers on the doorstep. As authors of the nationally renowned WRAP 'Barriers to Recycling' report, we have an in-depth understanding of motivators and barriers to people's levels of recycling competence, and know how to use this insight to change residents' behaviours.

 

Our behaviour change work has not just focused on waste and resources, but also on environmental behaviours and health and lifestyle behaviours, evaluating pilot schemes and programmes to find out what has worked, what impact they have had and what lessons can be learned for future for behaviour change campaigns or for services in the future.

 

For more information about our services, contact Sophi Ducie on 0121 604 4664 or email sophi.ducie@melresearch.co.uk.


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