Skills for Care Evaluation

Skills for Care is the workforce development body for adult social care in England, and we have been commissioned to evaluate the effectiveness of their campaign to support adult social care employees.


Amongst many other activities, Skills for Care deliver an annual marketing and communications campaign which aims to increase take-up of products and services, expand reach, inform employers about government policy, and develop attitudes to workforce development.

Our campaign evaluation will measure awareness of Skills for Care campaign and understanding of their products and services among 300 adult social care establishments in England.

This campaign evaluation will help ensure Skills for Care supports adult social care employers, including the take up of products and services they may not already be using, supporting employers with the development of staff and signposting them to government guidance.

We shall be starting the campaign evaluation shortly and we look forward to sharing our findings in due course.

If you have a similar project that you would like to discuss, please contact Kate Owen Research Director on 0121 604 4664 or email