Slough Borough Council (SBC) have commissioned M·E·L Research to lead an Appreciative Inquiry research project to help identify residents’ health beliefs and their attitudes and behaviour to staying healthy and active.
SBC are keen to support all residents in improving their health but are particularly interested in understanding those groups who appear to be experiencing the worst health and wellbeing outcomes. This project will draw from the existing evidence base and relevant national strategies and inform key elements of the long term work of the council in improving the public’s health.
The two main aims of the Slough project are:
1. To create an engagement opportunity to involve Slough residents in a local conversation on health, primarily with a focus on what residents believe they can do to keep physically and mentally well and prevent poor health in themselves and their loved ones. This will draw on qualitative research to understand residents’ health beliefs, their levels of health literacy and identify behavioural insights. A key purpose is to understand residents’ views and recommendations for how they, supported by Slough Borough Council if needed, can tackle key issues that affect their health.
2. To gain an in-depth understanding of inactivity in Slough by exploring the local population’s behaviour and attitudes to staying active, undertaking physical activity and involvement in sport; and to ascertain a true picture of Slough residents’ prevailing rates of inactivity through a quantitative survey element of the overall research project.
The project will be split into two stages, allowing us to take the learnings from stage 1 and apply them to the methodologies of stage 2.
The first stage will be an in-depth, community led research project where the M·E·L Research team will be involving residents in a local conversation on health, with a focus on what residents believe they can do to keep physically and mentally well preventing poor health in themselves and their loved ones. Our methodology will include:
• Behavioural insights using the COM-B model
• Field work including interviews, chattabouts and workshops
Currently undergoing stage 1, we are working with the University College London (UCL) Centre for Behaviour Change on the behavioural insights section and a Stakeholder Workshop was held on Thursday 21st March.
We will share further updates throughout the course of this stage of the project and into the second stage which will see us exploring the local population’s behaviour and attitude, specifically, to regularly taking part in physical activity and sport.
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