M·E·L Research Evaluation Reveals Impact Of City Giraffe Trail

Winding through the streets and public spaces, a trail of beautiful giraffe sculptures was erected in Worcester in the summer of 2018 and has had a big impact.


The Giraffe Trail was created as the Worcester Stands Tall (WST) public art trail which aimed to raise vital funds for the St Richard’s Hospice Build 2020 appeal.

Each year, St Richard’s Hospice provides free, specialist palliative care to more than 3,000 patients, their loved ones and bereaved people across Worcestershire.

The Build 2020 Appeal was created to raise the funds needed to build a bigger hospice, enabling more patients and families to be cared for in the county.

Following the Giraffe Trail, just one of the projects raising funds for the Big Build Appeal, we were commissioned to evaluate the impact of the trail. Our evaluation, funded by Worcester BID, showed that WST app users alone spent £104,200 to £156,000 in the city during the trail which ran from July to September 2018. The trail also attracted many visitors into Worcester and helped show off the best of the city.

For full details on this story and to hear how much was raised in total by this incredible project, visit St Richard’s Hospice.

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