Confirmit welcomed as partner for survey platform solutions

Our vision is to make a positive difference to organisations, employees, customers and the wider society, and this, as well as an ambition to grow despite Covid-19, resulted in a decision for M·E·L Research to bring onboard new online survey platforms and solutions.

Following a detailed review of solutions available for data collection and analysis, M·E·L Research has chosen Confirmit as our preferred supplier based on its innovative solutions, its market leading data security protections and the outstanding user experience it provides to both respondents and data analysts.

Confirmit provides an integrated solution for telephone interviews, email/web/online surveys, face to face interviews and SMS and SMS to web invite, and is the perfect solution for mixed method data collection, choosing to engage with respondents in the best way that suits them. It also has a design feature for slick, contemporary surveys that provide an interesting experience for the respondent and is fully compatible with all major browsers and mobile devices.

“We’re delighted to be supporting M·E·L Research as they work to deliver greater capacity and flexibility in their research capabilities” added Torbjorn Andersson, Chief Product Officer at Confirmit. "Their ability and willingness to seek out and embrace new working practices in order to deliver insight to their clients is to be admired and we are proud to be a part of their story. We’re looking forward to working with them as they continue to innovate and evolve in what will certainly be a very successful future.”

Thanks to the implementation of Confirmit and an online dialler, our call centre staff are no longer restricted to working in an office-based environment, which means we have been able to rapidly grow our capacity to deliver telephone based research.

Simon Maydew, M·E·L’s Commercial Strategy Director, added: “We’re very excited about the opportunities that working with Confirmit offers us. The ability to rapidly expand our telephone research capability by enabling home working, for example, is hugely beneficial, and the wide range of tools now at our fingertips ensure we’ll be able to meet the needs of any clients over the coming years.”

Confirmit will also give M·E·L access to detailed data on project performance, monitored daily via interactive dashboards to ensure the project is delivered against expectations. AI powered text analytics and key driver analysis are just two of the many built in tools that will help our team deliver clear insight into the qualitative and quantitative data collected.

In addition, the technology allows us to offer innovation at the analysis and reporting stage, thus putting insight at the hands of those best placed to take action. Reporting will offer bespoke data visualisation, presented in real time via desktop and mobile, with complex filters built in for tailored viewing of the data that is most relevant to each audience.

In summary, the Confirmit platform integrates with our ethos and will support flexible, agile project management, efficiencies in data processing, and innovation in providing insight to our clients.


If you would like to know more, please contact Simon Maydew on 0121 604 4664 or email